Laws prohibit "retail price maintenance" - where a manufacturer requires a dealer price a product at a certain level, creating MSRP. What is MSRP and what is Price Discrimination with channels?

Laws prohibit "retail price maintenance" - where a manufacturer requires a dealer price a product at a certain level, creating MSRP. What is MSRP and what is Price Discrimination with channels?



The manufacturer's suggested retail price (MSRP) is the amount of money the producer of a product recommends the product be sold for in retail stores



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Principles of Marketing

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