Macy's partners with the Goodwill organization by encouraging shoppers to bring used clothing and shoes for donations to Goodwill in exchange for discount coupons. Macy's "Shop for a Cause" campaign and partnership with Goodwill is an example of
a. cause-related marketing.
b. philanthropic competitiveness.
c. economic marketing.
d. consumerism.
Answer: a. cause-related marketing.