Name the five types of activities in the "Promotion Mix" and what roles do they play as they execute a Marketing program?
-Advertising- Form of mass communication to promote goods or services.
-Public relations or publicity- Also a way of mass communication. It is not a paid form of mass communication that involves getting favorable response of buyers by placing commercially significant news in mass media.
-Sales promotion- Covers those marketing activities other than advertising, publicity, and personal selling that stimulate consumer purchasing and dealer effectiveness. Sales promotion mainly involves short-term and non-routine incentives, offered to dealers as well consumers.
-Direct marketing- Form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising
-Personal selling- Personal selling includes face-to-face personal communication and presentation with prospects for the purpose of selling the products.
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