Nike's "Risk Everything" campaign was very successful. What was their strategy and formula for success?

Nike's "Risk Everything" campaign was very successful. What was their strategy and formula for success?



-They had boys playing soccer turn into their favorite soccer players around the world for 2014 FIFA World Cup

-risk everything is what it takes to carry on nation's hopes.

-created #riskeverything

-formula was consumer engagement and interaction


Learn More :

Principles of Marketing

Learn More Multiple Choice Question :