Marketing MCQ Marketing Organizations engaging in strategic planning efforts must gauge their firm's capabilities relative to the industry. One area organizations should assess include ______, which are internal factors that give the company an advantage over the competition.

Organizations engaging in strategic planning efforts must gauge their firm's capabilities relative to the industry. One area organizations should assess include ______, which are internal factors that give the company an advantage over the competition.

Marketing

Organizations engaging in strategic planning efforts must gauge their firm's capabilities relative to the industry. One area organizations should assess include ______, which are internal factors that give the company an advantage over the competition.

a. strengths

b. weaknesses

c. opportunities

d. threats

Answer: a. strengths

Marketing MCQ

Organizations engaging in strategic planning efforts must gauge their firm's capabilities relative to the industry. One area organizations should assess include ______, which are internal factors that give the company an advantage over the competition.

Organizations engaging in strategic planning efforts must gauge their firm's capabilities relative to the industry. One area organizations should assess include ______, which are internal factors that give the company an advantage over the competition.

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