Shoppers in Chicago, Illinois, may purchase fresh produce at a variety of neighborhood farmer's markets such as the Daley Plaza Farmer's Market, known as the longest running farmer's market which is open from May through October. The various farmer's markets allow farmers to sell their produce, bakery items, cheese, and meat products directly to consumers. What type of competitive structure best characterizes the farmer's market environment?
a. pure competition
b. monopolistic competition
c. monopoly
d. oligopoly
Answer: a. pure competition