Marketing MCQ Marketing Subway's promotion of $5 foot long sandwiches and McDonald's promotion of the $1 menu are appealing to consumers who desire value and will respond to promotions related to saving money. Firms typically utilize these types of price or value-driven promotions during periods of _______.

Subway's promotion of $5 foot long sandwiches and McDonald's promotion of the $1 menu are appealing to consumers who desire value and will respond to promotions related to saving money. Firms typically utilize these types of price or value-driven promotions during periods of _______.

Marketing

Subway's promotion of $5 foot long sandwiches and McDonald's promotion of the $1 menu are appealing to consumers who desire value and will respond to promotions related to saving money. Firms typically utilize these types of price or value-driven promotions during periods of _______.

a. recession

b. recovery

c. inflation

d. prosperity

Answer: a. recession

Marketing MCQ

Subway's promotion of $5 foot long sandwiches and McDonald's promotion of the $1 menu are appealing to consumers who desire value and will respond to promotions related to saving money. Firms typically utilize these types of price or value-driven promotions during periods of _______.

Subway's promotion of $5 foot long sandwiches and McDonald's promotion of the $1 menu are appealing to consumers who desire value and will respond to promotions related to saving money. Firms typically utilize these types of price or value-driven promotions during periods of _______.

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