Synovate (www.synovate.com) offers several products under the TeleNation® family. One of their products, TeleNation®, is a twice-a-week multi-client telephone study among households selected at random from the U.S. population. Clients are charged based on the number of questions they ask. TeleNation® is a ________.
A) field service
B) branded market research product
C) data analysis service
D) analytical service
Answer: B