Target recognizes the importance of education to the future of the United States and how schools are underfunded. Target is committed to making a difference and donates 5% of its profits to charitable organizations including schools and allows shoppers to designate a school that would receive funds related to the shopper's purchases. Target is a generous contributor and 5% of its profit represents approximately $4 million each week in donations. In the area of education alone, Target has donated more than $875 million since 2010. Target's contribution to education and other community-based nonprofits is an example of the firm's
a. social responsibility.
b. economic commitment.
c. social marketing.
d. green marketing.
Answer: a. social responsibility.