The month of October is increasingly associated with breast cancer awareness month where adult women are encouraged to practice self-examination and undergo screenings in an attempt to be proactive in staying healthy and living a long life. The pink ribbon is associated with breast cancer awareness and during the month of October a wide range of businesses partner with breast cancer organizations and feature a pink ribbon on their product packaging. For example, Campbell's Soup releases limited edition cans of its popular chicken noodle soup featuring a pink label and support of breast cancer awareness initiatives. Campbell's Soup pink cans illustrate a practice known as
a. cause-related marketing.
b. sustainable marketing.
c. philanthropy marketing.
d. strategic philanthropy.
Answer: a. cause-related marketing.