What is a Buying Center? How do business use them and why is it important for marketing to understand the dynamics of the Process? Who are the participants?
Buying Center: All of the people involved in the buying decision
Businesses must understand stimuli in the market (economic, tech, political, cultural, competition) and interpersonal and individual influences to decide the product or service, supplier, quantity ordered, delivery terms and times, service terms, and payment
Players: 1) Initiators - perceive a problem or opportunity requiring a new product of service
2) Users -must use or work with the product or service
3) Influencers -provide information for evaluating alternative products or suppliers
4) Gatekeepers - control the flow of information to others
5) Buyers - actually contact the selling organization and place the order
6) Deciders - final authority to purchase
7) Controllers - determine the budget
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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- Offering to provide additional information after a job interview is often the function of a(n)
- Before Clark's interview, he developed a list of questions to ask his potential employer. He wanted to know: Why is this job open? What are the benefits? What additional training will be required? Who will supervise my work? Which of the questions should Clark avoid asking?
- Which of the following is an appropriate response to the question on an employment application that asks the reason for leaving a previous job?
- Even when times are tough for Caitlin's business venture, she tends to remain positive- she looks at the glass as half full rather than half empty. What characteristic of entrepreneurship is Caitlin exhibiting?
- Which of the following is a source of career information that is available in most schools:
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- Which of the following is a true statement about developing self-understanding:
- If you have a problem and decide to "sleep on it," you're using the _____ method of problem solving.
- Which of the following is a benefit of putting your goals in writing
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- Jim works for a small department store. Each of the departments within the store is responsible for ordering its own merchandise. This is an example of
- How can an individual employee help protect company information on a daily basis?
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- A good way to prevent accidents in the workplace is to
- Carl wanted to show his coworkers how strong he is by trying to carry several cases while unloading a truck in the receiving area. He stumbled and dropped two of the cases, ruining the contents and hurting his back. What type of safety hazard should his evaluation reflect?
- An important reason why employees should follow instructions when using heavy machinery is to
- The primary reason that government develop workplace health and safety regulations is to
- An advantage to a business that uses collaborative computer software is that its employees can share information quickly, which increases their
- In which of the following situations would a business use a spreadsheet software program to estimate the effect of change on its financial situation:
- With the use of a presentation software program, Martin selects a standardized group of slides and enters the appropriate text and graphics in each slide. What is he using to design his presentation?
- Which of the following is the address of a website that a business might obtain by conducting a search on the web: