What is "generational marketing" and what are the good points and bad points of this approach?
-Generational Marketing:a marketing approach that uses generational segmentation in marketing communication
-Good Points: allows marketers to better identify product with generation, provides value specific to generation, creates generational community
-Bad Points: need to split generations into more precise age-specific segments, may be less effective than segmenting them by lifestyle, common values, or need
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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- Which of the following is an appropriate response to the question on an employment application that asks the reason for leaving a previous job?
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- Which of the following is a true statement about developing self-understanding:
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- Which of the following is the address of a website that a business might obtain by conducting a search on the web: