What is Informative, Persuasive and Reminder advertising methods?
o Informative: used heavily when introducing a new product category. Build primary demand. Suggest new uses, inform of quality, benefits, price changes. Describe available services and support, correct false impressions.
o Persuasive: more important as competition increases. Objective is to build selective demand once established. Persuade to purchase now, create customer engagement, build brand community.
o Reminder: important for mature products. Maintain relationships and keep consumers thinking about them, where to buy, off-season.