What is Omni-channel retailing? Why is it so important in today's environment for retailer to survive?
-Omni-Channel Retailing is integrating all available shopping channels and devices into a seamless customer shopping experience
-Important because it allows consumers to buy wherever and whenever it is most convenient for them to. In turn, their experience is bettered and their loyalty to the retailer increases
-Also important because physical brick and mortar stores are often going out of business so they need a new channel to sell products
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Principles of Marketing
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