What is "real-time" marketing and give an example of how advertisers are practicing it.
-Real-Time Marketing: aligning marketing content with real-world events and trending topics through timely tweets, videos, blog entries, and social media posts
-Example: Lego Movie #EverythingIsAwesome at the #Oscars during Academy Awards
-Example: Starbucks free "Snow Day" drink to customers effected by Winter Storm Nemo in 2013
-Example: "war rooms" used to create rapid responses during major events like Samsung marketers flooding social media with clever ad campaigns during Apple product reveal