What type of research design should a researcher use if he/she wishes to determine the effect of a change in price on the sales of a particular brand?
A) exploitive
B) longitudinal
C) exploratory
D) after-only
E) causal
Answer: E) causal
Marketing MCQ
Marketing Chapter 4
What type of research design should a researcher use if he/she wishes to determine the effect of a change in price on the sales of a particular brand?