Which of the following is not true of secondary data, or information?
A) They have been collected for a purpose.
B) They are almost always a part of a marketing research project.
C) They are widespread and readily available.
D) They are difficult to find because you must first petition the researcher to get the data.
E) You can conduct a search for secondary information on virtually any topic quickly and efficiently.
Answer: D) They are difficult to find because you must first petition the researcher to get the data.