Which of the following statements about marketing is FALSE?
a. marketing concepts and techniques apply for nonprofit organizations as well as for profit seeking organizations
b. marketing offers many rewarding career opportunities
c. the cost of marketing is about 15 percent of the consumer's dollar
d. marketing affects most almost every part of your daily life
e. marketing is vital for economic growth and development
Answer: c. the cost of marketing is about 15 percent of the consumer's dollar