Which of the following statements does NOT describe the business market?
a. Business buying decisions are usually made independently by a purchasing agent, while consumer buying decisions are made jointly.
b. Business customers tend to be more geographically concentrated, and customers in consumer markets tend to be more geographically dispersed.
c. The channel of distribution is more often direct for business markets than for consumer markets.
d. Purchasing by businesses is a more formal process than it is in consumer markets.
e. Business marketers tend to have far fewer customers than consumer marketers.
Answer: a