Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself?

Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself?


A) the theory of cognitive dissonance

B) the theory of reasoned action

C) the balance theory

D) the theory of trying


Answer: B) the theory of reasoned action


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