Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?

Which of the tasks below might be conducted by the researcher during the "problem definition" and the "development of an approach to the problem" steps of the marketing research process?


A) analysis of secondary data

B) interviews with industry experts

C) qualitative research

D) all of the above


Answer: D) all of the above


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