Why has the warehouse retailer model been so success, like COSTCO and SAM's Club?

Why has the warehouse retailer model been so success, like COSTCO and SAM's Club?



The warehouse retail model has been so successful because they only minimally markup offerings, they pass along lower costs to customers, and they provide "differentiated and high quality" products. They are also convenient and provide a wide variety of materials in one centralized location.



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Principles of Marketing

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