Why was the ALS Ice bucket challenge so successful?
-AIDA: attention, interest, decision, action
-ALS Ice Bucket Challenge was so successful because it used real-time marketing to get people to upload videos of themselves completing the challenges on their social media platforms while spending $0 on this campaign
-they made this into a viral trend that caught everyone's interest (esp. since celebrities participates) and made them want to make a video for themselves
-made people feel as if they were making a difference/helping the cause because they had to make the choice to participate
-created a community w/participants
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Principles of Marketing
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