Marketing MCQ
Marketing
A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A) brand extension
B) private brand
C) flanker brand
D) complementary brand
Answer: C) flanker brand
Learn More :
