A modified rebuy purchase decision occurs in each of the following situations, except:
A) when the firm has previously chosen a vendor and intends to place a reorder
B) when a company is dissatisfied with their current vendor and wants to consider new options
C) when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor
D) at the end of a contractual relationship and the company wants to evaluate competitive bids
Answer: A) when the firm has previously chosen a vendor and intends to place a reorder
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Marketing
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