Marketing MCQ Marketing Chapter 17 A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 45% of the target market and the _____ to be seven times.

A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _ to be 45% of the target market and the _ to be seven times.

Marketing Chapter 17

A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _ to be 45% of the target market and the _ to be seven times.

reach; frequency

goal; multiplier

exposure; repetition

range; rate

impact; recurrence

Answer: reach; frequency

Marketing MCQ

A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 45% of the target market and the _____ to be seven times.

A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 45% of the target market and the _____ to be seven times.

Learn More :

Share this

A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _ to be 45% of the target market and the _ to be seven times.

A new advertising campaign for CoverGirl cosmetics is beginning next week. Within the first six months of the campaign, the media planners want the new advertisement's _ to be 45% of the target market and the _ to be seven times.