A product line is a group of product or service items that are closely related because they __________, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

A product line is a group of product or service items that are closely related because they __________, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.



A) satisfy a class of needs

B) developed by the same product manager

C) are sold to all types of consumers, business firms, and governmental units

D) all require high levels of research and development

E) all have the same brand equity



Answer: Satisfy a class of needs


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