A restaurant chain recently had several customers become sick after eating at one of their locations. In order to lessen the negative effects of the event, the restaurant should most likely

A restaurant chain recently had several customers become sick after eating at one of their locations. In order to lessen the negative effects of the event, the restaurant should most likely




deny that the event occurred at the restaurant

blame one of its suppliers for the illnesses

facilitate news coverage of the event

discourage news coverage of the event

shut down the location until the issue is resolved



Answer: facilitate news coverage of the event


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Marketing Chapter 17

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