A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:

A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:

A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:



A) guerrilla marketing

B) lifestyle marketing

C) experiential marketing

D) stealth marketing



Answer: d) stealth marketing


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