After observing a family eating dessert after their meals, an ethnographer records their behavior in her journal. She then asks the head of the family to read her description to verify that the story she was telling was accurate. In doing this, the ethnographer is involved in:
a.
member checking
b.
thick description
c.
data categorization
d.
memo check back
e.
respondent courtesy check
Answer: A
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Marketing
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