_____ are the reductions retailers take on the initial selling price of the product or service.
A. Quantity discounts
B. Coupons
C. Markdowns
D. Rebates
E. Leader discounts
Answer: C. Markdowns
Marketing MCQ
A. Quantity discounts
B. Coupons
C. Markdowns
D. Rebates
E. Leader discounts
Answer: C. Markdowns