Bank of America is a major sponsor of the Susan G. Komen Race for the Cure, a series of 5K runs and walks to raise money for breast cancer research. This is an example of a(n) _____ tool.

Bank of America is a major sponsor of the Susan G. Komen Race for the Cure, a series of 5K runs and walks to raise money for breast cancer research. This is an example of a(n) _____ tool.


public relations

advertising

sales promotion

publicity

personal selling



Answer: public relations


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