Conceptual names:
A) capture the essence of the idea behind the brand
B) contain recognizable words or word parts that imply what the company is about
C) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
D) reveal what the company does
Answer: A) capture the essence of the idea behind the brand
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Marketing
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- Which value proposition is difficult to sustain in the long run?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?