Crowdsourcing is:
A) the process of outsourcing the creative aspect of an advertisement to the public
B) the process of outsourcing the production aspect of an advertisement to the public
C) the process of outsourcing both the creative and production aspect of an advertisement to the public
D) the process of selecting creatives from the public domain rather than from an advertising agency
Answer: A) the process of outsourcing the creative aspect of an advertisement to the public