Darnell is the marketing director for an automobile company and is reviewing a print advertisement that has been developed by the marketing team. He is paying extra attention to the _____, because it is a critical component of the copy that _____.
artwork; takes up the most space
headline; determines the final layout design
slogan; links the copy to the signature
slogan; links the artwork to the signature
headline; is often the only part of the copy that is read
Answer: headline; is often the only part of the copy that is read