Marketing MCQ Marketing Five characteristics are important in influencing an innovation's rate of adoption. As ________ increases, the rate of adoption is slower.

Five characteristics are important in influencing an innovation's rate of adoption. As ________ increases, the rate of adoption is slower.

Marketing

Five characteristics are important in influencing an innovation's rate of adoption. As ________ increases, the rate of adoption is slower.

A. Complexity

B. Divisibility

C. Compatibility

D. Relative advantage

E. Communicability

Answer: A. Complexity

Marketing MCQ

Five characteristics are important in influencing an​ innovation's rate of adoption. As​ ________ increases, the rate of adoption is slower.

Five characteristics are important in influencing an​ innovation's rate of adoption. As​ ________ increases, the rate of adoption is slower.

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Five characteristics are important in influencing an innovation's rate of adoption. As ________ increases, the rate of adoption is slower.

Five characteristics are important in influencing an innovation's rate of adoption. As ________ increases, the rate of adoption is slower.