If Brayden is swayed by an ad that incites fear of his home being burglarized, he is being influenced by which component of an attitude?
A) affective
B) cognitive
C) conative
D) value
Answer: A) affective
Marketing MCQ
Marketing
If Brayden is swayed by an ad that incites fear of his home being burglarized, he is being influenced by which component of an attitude?