If a firm is taking an aggressive pricing approach by setting prices very low to generate new sales and take sales away from the competition, the firm would be adopting a(n)_______ pricing objective.

If a firm is taking an aggressive pricing approach by setting prices very low to generate new sales and take sales away from the competition, the firm would be adopting a(n)_______ pricing objective.


A. competitor-oriented


B. sales-oriented


C. customer-oriented


D. profit-oriented


E. opportunity-oriented



Answer: B. sales-oriented


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