If a marketing channel is to run efficiently, the participating members must cooperate. Often, however, supply chain members do not share the same goals and this can lead to what is known as _____ conflict.

If a marketing channel is to run efficiently, the participating members must cooperate. Often, however, supply chain members do not share the same goals and this can lead to what is known as _____ conflict.



A. supply chain


B. intermediary


C. marketing management


D. distribution


E. channel



Answer: E. channel


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