If Martha decides to use a __________________ strategy to grow the Coffee Collective, she would distribute a series of Coffee Collective branded teas and coffees through the local supermarket.

If Martha decides to use a __________________ strategy to grow the Coffee Collective, she would distribute a series of Coffee Collective branded teas and coffees through the local supermarket.



a) multiproduct branding

b) multibranding

c) mixed branding

d) sustainable branding

e) private branding



Answer: A


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