If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data?
A. Courtesy and respect
B. Proper recording of answer
C. Correct screening questions
D. Reponses to open-ended items
E. Probing for a deeper response
Answer: C
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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