Marketing MCQ
Marketing
In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?
In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?
In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?
A) severity
B) vulnerability
C) response cost
D) negative consequence
Answer: B) vulnerability
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