In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?

In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?



A) severity

B) vulnerability

C) response cost

D) negative consequence



Answer: B) vulnerability


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