In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:



A) being online

B) reaching females

C) reaching young males

D) interactivity



Answer: d) interactivity


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