In the past, Cheetah Chews, a brand of candy, had determined its budget by trying to spend as much as other candy brands, but has recently decided to switch its appropriation method to one in which it identifies the cost required to meet certain goals. They are switching from the _____ approach to the _____ approach.

In the past, Cheetah Chews, a brand of candy, had determined its budget by trying to spend as much as other candy brands, but has recently decided to switch its appropriation method to one in which it identifies the cost required to meet certain goals. They are switching from the _____ approach to the _____ approach.

In the past, Cheetah Chews, a brand of candy, had determined its budget by trying to spend as much as other candy brands, but has recently decided to switch its appropriation method to one in which it identifies the cost required to meet certain goals. They are switching from the _____ approach to the _____ approach.


competitive-matching; arbitrary

percentage-of-sales; competitive-matching

competitive-matching; objective-and-task

percentage-of-sales; objective-and-task

arbitrary; competitive-matching



Answer: competitive-matching; objective-and-task


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