In terms of analyzing advertising or IMC campaigns, which would be an example of measuring affective responses?

In terms of analyzing advertising or IMC campaigns, which would be an example of measuring affective responses?

In terms of analyzing advertising or IMC campaigns, which would be an example of measuring affective responses?



A) sales and redemption rates

B) product specific awareness

C) awareness of the overall company

D) liking the company



Answer: d


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