In terms of marketing, Chipotle:
A) relies almost entirely on social media, such as Facebook and specialty Mexican sites
B) relies on advertising to inform consumers about the restaurant
C) uses primarily alternative marketing methods
D) relies more on word-of-mouth communication and an online presence than advertising
Answer: D) relies more on word-of-mouth communication and an online presence than advertising
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
- The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
- The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
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- Market ______ evaluates each market segment's attractiveness and selects one or more segments to serve
- Which of the following is an advantage to businesses that use computer databases to manage their inventory?