In terms of online metrics, dwell rate measures:
A) the proportion of ad impressions that result in users clicking an advertisement
B) the proportion of ad impressions that result in users mousing over the ad
C) the proportion of ad impressions that result in users both clicking an advertisement or mousing over the ad
D) the amount of time individuals spend with an advertisement
Answer: c) proportion of ad impressions that result in users both clicking an ad or mousing over ad