In the weeks leading up to Halloween, Hershey's decides to use ____, the most common form of sales promotion, to encourage consumers to buy Hershey's products.
coupons
rebates
free samples
premiums
consumer sweepstakes
Answer: coupons
Marketing MCQ
Marketing Chapter 18
In the weeks leading up to Halloween, Hershey's decides to use ____, the most common form of sales promotion, to encourage consumers to buy Hershey's products.