Incentives that can be used to encourage consumers to make online purchases include all of the following, except:
A) follow-up incentives
B) financial incentives
C) convenience incentives
D) value-based incentives
Answer: A) follow-up incentives
Marketing MCQ
A) follow-up incentives
B) financial incentives
C) convenience incentives
D) value-based incentives
Answer: A) follow-up incentives