Jeremy is considering purchasing a new vehicle and is comparing the costs of a car that has the "Basic" package versus the "Sports" package. The "Sports" package includes a larger set of wheels and tires, stiffer suspension, and specially designed seating for the driver and passenger. Jeremy likes the "Basic" package fine but would prefer the car with the larger wheels and tires. He's looked at prices of wheels and tires on TireRack.com and notices that the vehicle with the "Sports" package would be priced comparably to buying the "Basic" package plus just the wheels and tires from TireRack. Eventually, Jeremy decides that purchasing the vehicle with the "Sports Package" makes the most sense even though he's indifferent to the seating or suspension options. This is an example of ______ pricing.

Jeremy is considering purchasing a new vehicle and is comparing the costs of a car that has the "Basic" package versus the "Sports" package. The "Sports" package includes a larger set of wheels and tires, stiffer suspension, and specially designed seating for the driver and passenger. Jeremy likes the "Basic" package fine but would prefer the car with the larger wheels and tires. He's looked at prices of wheels and tires on TireRack.com and notices that the vehicle with the "Sports" package would be priced comparably to buying the "Basic" package plus just the wheels and tires from TireRack. Eventually, Jeremy decides that purchasing the vehicle with the "Sports Package" makes the most sense even though he's indifferent to the seating or suspension options. This is an example of ______ pricing.

Jeremy is considering purchasing a new vehicle and is comparing the costs of a car that has the "Basic" package versus the "Sports" package. The "Sports" package includes a larger set of wheels and tires, stiffer suspension, and specially designed seating for the driver and passenger. Jeremy likes the "Basic" package fine but would prefer the car with the larger wheels and tires. He's looked at prices of wheels and tires on TireRack.com and notices that the vehicle with the "Sports" package would be priced comparably to buying the "Basic" package plus just the wheels and tires from TireRack. Eventually, Jeremy decides that purchasing the vehicle with the "Sports Package" makes the most sense even though he's indifferent to the seating or suspension options. This is an example of ______ pricing.




prestige

bundle

customary

comparison



Answer: bundle


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